Outdoor Voices,
Is an active lifestyle brand that aims to make exercise and physical activity more enjoyable and accessible for everyone. Founded in 2013 by Tyler Haney, Outdoor Voices has gained popularity for its comfortable and stylish athletic apparel, designed for both men and women.
The brand emphasizes the concept of "Doing Things" rather than traditional notions of competition and intensity. They encourage individuals to engage in any form of physical activity that brings them joy, whether it's running, hiking, yoga, or simply going for a walk. Outdoor Voices promotes a balanced approach to fitness and strives to create a positive and inclusive community around their products.
Outdoor Voices is known for their use of high-quality materials that provide both performance and comfort. Their apparel features clean lines, modern designs, and a wide range of colors, catering to those who value both functionality and style. The brand's signature aesthetic includes a mix of minimalist and playful elements, creating a unique and recognizable look.
The company has expanded its presence through both physical retail stores and an online platform, allowing customers to explore and purchase their products conveniently. Outdoor Voices has collaborated with various artists, fitness influencers, and other brands to further promote their message of inclusivity and fun in fitness.
Overall, Outdoor Voices has positioned itself as a refreshing and approachable alternative in the athletic apparel industry, focusing on promoting an active lifestyle and encouraging people to get moving in whatever way makes them feel good.
Sustainability:
Outdoor Voices is committed to sustainability and eco-friendly practices. They prioritize using recycled and responsibly sourced materials in their products whenever possible. They also actively work to reduce waste and minimize their environmental impact throughout their supply chain.
Collaborations:
Outdoor Voices has collaborated with various artists, designers, and brands to bring unique and limited-edition collections to their customers. These collaborations often blend the brand's signature style with the creative vision of their partners, resulting in fresh and exciting product offerings.
Community Engagement:
Outdoor Voices places a strong emphasis on building a community around their brand. They organize and support various events, fitness classes, and group activities to bring people together and promote a sense of belonging. Their online platform also features community forums and social media engagement to encourage interaction and shared experiences among their customers.
Body Positivity:
The brand promotes a positive body image and inclusivity in their messaging and marketing. They embrace and celebrate all body types, encouraging individuals to feel confident and comfortable in their own skin. Outdoor Voices aims to create a fitness culture that is inclusive and accessible to everyone, regardless of their shape, size, or fitness level.
Retail Experience:
Outdoor Voices has physical retail stores across the United States, offering a unique shopping experience. Their stores are designed to feel welcoming and community-oriented, featuring interactive elements and knowledgeable staff who can assist customers in finding the right products for their needs. Additionally, their online platform provides a seamless shopping experience with detailed product information and easy navigation.
Growth and Recognition:
Since its founding, Outdoor Voices has experienced significant growth and recognition within the industry. The brand has garnered attention from fashion and lifestyle publications, influencers, and celebrities who appreciate their refreshing approach to active wear. Their products have gained popularity among individuals seeking comfortable, versatile, and stylish athletic apparel.
Leadership and Founding Story:
Outdoor Voices was founded by Tyler Haney, who started the company with a vision to create activewear that promotes an active lifestyle without the pressure of performance. Haney's goal was to build a brand that focuses on the joy of movement and encourages people to embrace physical activity as a part of their everyday lives.
Online Community:
Outdoor Voices has a strong online presence and engages with its community through social media platforms. They encourage customers to share their experiences, fitness journeys, and photos wearing their products using the hashtag #DoingThings. This creates a sense of connection and camaraderie among the brand's followers.
Men's and Women's Collections:
Outdoor Voices offers a wide range of activewear for both men and women. Their product lineup includes leggings, shorts, tops, sports bras, jackets, and more. The designs are known for their simplicity, functionality, and versatility, making them suitable for various activities and everyday wear.
Recreational and Performance Focus:
While Outdoor Voices promotes a recreational and inclusive approach to fitness, they also offer performance-oriented activewear for those seeking higher-intensity activities. Their performance-focused products incorporate technical features such as moisture-wicking fabrics, compression, and supportive fits.
Popularity among Millennials and Gen Z:
Outdoor Voices has gained significant popularity among millennials and Gen Z consumers who resonate with the brand's values and aesthetic. The brand's fresh and contemporary designs, combined with its emphasis on balance, inclusivity, and well-being, align well with the values of these younger demographics.
Retail Partnerships:
In addition to their standalone stores, Outdoor Voices has established partnerships with select retailers to expand their reach. They have collaborated with major retailers and e-commerce platforms to make their products more widely available to customers.
Ongoing Innovation:
Outdoor Voices continues to innovate and introduce new products to meet the evolving needs of their customers. They regularly launch new collections, introduce limited-edition pieces, and explore new fabric technologies to enhance performance and comfort.
Influencer Marketing:
Outdoor Voices has collaborated with fitness influencers and athletes to amplify their brand messaging and reach a wider audience. These partnerships often involve sponsored content, events, and collaborations on exclusive product lines, further reinforcing the brand's commitment to an active and balanced lifestyle.
Outdoor Voices has successfully carved a niche in the activewear industry by creating a brand that celebrates the joy of movement, encourages inclusivity, and promotes a balanced approach to fitness. Their emphasis on community, sustainability, and stylish yet functional designs has resonated with a diverse range of individuals looking for activewear that aligns with their values.
Retail Locations:
Outdoor Voices has expanded its retail presence across the United States. They have brick-and-mortar stores in various cities, including New York City, Los Angeles, San Francisco, Austin, and Chicago. These physical locations allow customers to try on and purchase products while immersing themselves in the brand's aesthetic and community.
TechSweat Collection:
One of Outdoor Voices' notable product lines is the TechSweat collection. This collection features apparel made from a moisture-wicking, breathable fabric that keeps you cool and comfortable during workouts. The TechSweat fabric is designed to provide support and flexibility, making it suitable for a range of activities.
OV Kits:
Outdoor Voices offers OV Kits, which are curated sets of their popular activewear pieces. These kits provide customers with a convenient way to purchase multiple items that work together seamlessly, ensuring a coordinated and stylish workout outfit.
Swimwear:
In addition to their activewear, Outdoor Voices has a swimwear collection that includes bikinis and one-piece swimsuits. These swimwear options are designed with the brand's signature blend of comfort, style, and functionality, allowing individuals to stay active and enjoy water activities with confidence.
Accessories and Extras:
Outdoor Voices offers a range of accessories to complement their activewear. This includes items like water bottles, towels, headbands, and socks, allowing customers to complete their workout ensembles with coordinated and practical accessories.
Sustainability Initiatives:
Outdoor Voices is committed to sustainable practices throughout their operations. They have implemented initiatives to reduce waste, increase the use of recycled materials, and improve their supply chain sustainability. Additionally, they actively communicate their efforts to customers, fostering transparency and accountability.
OV Extra:
Outdoor Voices has a membership program called OV Extra, which offers exclusive benefits to members. These perks may include early access to new releases, special discounts, free shipping, and access to members-only events and experiences.
Online Community Engagement:
Outdoor Voices maintains an active online community through their social media channels and online platforms. They regularly feature user-generated content, share workout tips and inspiration, and facilitate conversations around fitness, wellness, and the Outdoor Voices lifestyle.
Retail Partnerships:
Outdoor Voices has collaborated with other brands and retailers to create unique and co-branded products. These partnerships have allowed them to reach new audiences and introduce their ethos to a wider customer base.
Giving Back:
Outdoor Voices actively participates in charitable initiatives. They have partnered with organizations and launched campaigns to support causes related to fitness, wellness, and community engagement.
Outdoor Voices continues to evolve and expand its offerings, engaging with its community and staying true to its mission of inspiring people to enjoy an active lifestyle. The brand's commitment to sustainability, inclusive messaging, and versatile activewear options have solidified its position as a prominent player in the athleisure market.
OV Kits and Rec Kits:
In addition to their regular product offerings, Outdoor Voices offers curated kits called OV Kits and Rec Kits. OV Kits are themed sets that include a selection of their popular activewear items, providing customers with a coordinated outfit for various activities. Rec Kits are bundles specifically designed for recreational activities like hiking, camping, or exploring the outdoors.
Collaborations and Limited Editions:
Outdoor Voices has collaborated with notable brands, designers, and artists to create limited-edition collections. These collaborations bring fresh perspectives and unique designs to their product lineup, generating excitement among customers. Some of their past collaborations have included partnerships with brands like HOKA ONE ONE, Madewell, and St. Vincent.
Team OV:
Outdoor Voices has a Team OV program, which recognizes and celebrates individuals who embody the brand's values and actively participate in their community. Team OV members are selected based on their commitment to active living, inclusivity, and inspiring others to get moving. They serve as ambassadors and advocates for the brand.
Inclusive Sizing:
Outdoor Voices is committed to inclusivity in sizing. They offer a wide range of sizes, including extended sizes, to ensure that their activewear is accessible and fits a diverse range of body types.
Events and Workouts:
Outdoor Voices organizes and hosts various events and workouts to encourage community engagement and physical activity. These events may include group runs, yoga classes, hiking excursions, and other fitness-related activities. They provide opportunities for individuals to connect, try out new activities, and enjoy the outdoors together.
Outdoor Voices Trails:
Outdoor Voices launched Outdoor Voices Trails, a digital platform that offers a collection of curated running, walking, and hiking routes. This resource provides individuals with access to scenic and enjoyable trails in different locations, allowing them to explore new areas and stay active.
Outdoor Voices University:
Outdoor Voices University is an online platform that offers educational content and resources related to fitness, well-being, and outdoor activities. It includes articles, interviews, and guides on topics such as training tips, mindfulness, and exploring the outdoors.
Customer Reviews and Ratings:
Outdoor Voices values customer feedback and encourages reviews and ratings of their products on their website. This helps customers make informed purchasing decisions and provides insights for the brand to continuously improve their offerings.
International Expansion:
While initially focused on the United States, Outdoor Voices has expanded its presence internationally. They have started shipping to select countries outside of the US, allowing customers from different parts of the world to access their products.
Corporate Wellness Programs:
Outdoor Voices offers corporate wellness programs in partnership with companies. These programs aim to promote an active lifestyle among employees by providing special benefits, fitness challenges, and exclusive discounts on Outdoor Voices products.
Outdoor Voices continues to innovate and create a community-driven brand that inspires individuals to be active and embrace the joy of movement. Their emphasis on inclusivity, curated kits, collaborations, and community engagement sets them apart in the activewear industry.
In conclusion, Outdoor Voices is an active lifestyle brand that promotes a balanced and inclusive approach to fitness and physical activity. Founded by Tyler Haney, the brand offers comfortable and stylish activewear for both men and women. They encourage individuals to "Do Things" and engage in any form of physical activity that brings them joy, focusing on the enjoyment and inclusivity of movement rather than traditional notions of competition.
Outdoor Voices stands out with its commitment to sustainability, using recycled and responsibly sourced materials in their products. They have expanded their retail presence with physical stores across the United States, offering a unique and community-oriented shopping experience. The brand has gained popularity among millennials and Gen Z consumers who resonate with its values, aesthetic, and emphasis on body positivity.
In addition to their core activewear collections, Outdoor Voices offers curated kits, swimwear, accessories, and collaborates with other brands to create limited-edition collections. They actively engage with their community through social media, online platforms, events, and partnerships with influencers. Outdoor Voices has also introduced initiatives like Outdoor Voices Trails and Outdoor Voices University to provide resources and inspire individuals to explore the outdoors and live an active lifestyle.
Overall, Outdoor Voices has carved a niche in the activewear industry by offering comfortable, versatile, and stylish products that align with the values of inclusivity, sustainability, and balanced living. Through their messaging, products, and community-building efforts, Outdoor Voices continues to encourage individuals to embrace physical activity and find joy in moving their bodies.
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